Vision & Mission
Our vision is to be the only destination for kids and parents, offering a wide range of products supporting an eco-friendly, non toxic lifestyle beyond apparel and fashion. We want to involve children in this process right from an early stage and make them responsible citizens by helping them understand the importance of an eco-friendly lifestyle. We aim to expand our business across the globe and secure the future for the kids of today.
We understand the need of the hour and what impact the apparel industry has on our environment. But what is equally important is the children of today. Our mission is to give them the best option for their well-being while ensuring a beautiful outfit for their day out. We aim to keep the free spirit of children alive through the different extensions of our brand.
1. Create & Select
Each collection starts with the selection of a theme and colour palette. We then develop a set of prints for the collection. A careful selection of GOTS (Global Organic Textile Standards) certified organic cotton fabric is also done.
The chosen prints are then brought to life, by our certified printers, onto the fabrics.
The printed fabrics are then stitched with love at our own workshop by our team of tailors (We also have a team of elves helping us at night, shhh!), and adorned with selective accessories and buttons. The garments then have to pass a quality check, and are finally packaged in cotton bags, ready to be owned by someone special!